Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Complete contact forms or inquiry forms on our website
• Request a consultation, strategy call, or proposal
• Subscribe to our newsletter or marketing communications
• Enter into a service agreement or contract with us
• Communicate with us via email, phone, or other channels
• Participate in surveys, promotions, or events

This information may include: full name, email address, phone number, company name, job title, billing address, payment information, and any other information you choose to provide.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, version, and language settings
• Operating system and device type
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Date and time of visits
• Clickstream data and interaction events

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing behavior. Types of cookies we use include:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser. Note that disabling certain cookies may affect website functionality.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our digital marketing services
• To respond to inquiries, requests, and customer support needs
• To send service-related communications and updates
• To send marketing communications (with your consent where required)
• To process payments and manage billing
• To analyze website usage and improve user experience
• To detect, prevent, and address fraud, security issues, and technical problems
• To comply with legal obligations and enforce our agreements
• To conduct research and develop new services
• To personalize your experience and deliver relevant content

3. Analytics and Third-Party Services

We use the following third-party services that may collect information about you:

• Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google may collect and process data according to its own privacy policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
• Google Ads: We use Google Ads for advertising and may use remarketing features that track users across websites.
• Meta Pixel: We may use the Meta (Facebook) Pixel to measure ad effectiveness and build custom audiences.
• HubSpot: We use HubSpot CRM to manage customer relationships and marketing automation. HubSpot may collect and process data in accordance with its privacy policy.
• LinkedIn Insight Tag: We may use LinkedIn's tracking pixel for B2B advertising and analytics.

4. Payment Information

We do not store complete payment card information on our servers. Payment processing is handled by PCI-DSS compliant third-party payment processors. We may retain limited transaction information (such as the last four digits of a card number, transaction ID, and billing address) for accounting and fraud prevention purposes.

All financial transactions are encrypted using SSL/TLS technology. We recommend reviewing the privacy policies of our payment processors for more information about how they handle your financial data.

5. Disclosure of Your Information

We may share your information in the following circumstances:

• Service Providers: We share information with trusted third-party vendors who assist us in operating our business (hosting, payment processing, email delivery, analytics).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose information when required by law, court order, or governmental authority.
• Protection of Rights: We may disclose information to protect the rights, property, or safety of our company, clients, or others.
• With Your Consent: We may share information for any other purpose with your explicit consent.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Client account data: Retained for the duration of the business relationship plus 7 years
• Contact form submissions: Retained for 3 years
• Marketing communications data: Retained until you unsubscribe or request deletion
• Website analytics data: Retained for 26 months (Google Analytics default)
• Financial records: Retained for 7 years as required by law

7. Your Rights and Choices

7.1 General Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access the personal information we hold about you
• Right to correct inaccurate or incomplete information
• Right to request deletion of your personal information
• Right to restrict or object to processing of your information
• Right to data portability
• Right to withdraw consent at any time

7.2 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local supervisory authority. Our legal basis for processing your data includes: performance of a contract, legitimate interests, compliance with legal obligations, and your consent where applicable.

7.3 CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your CCPA rights

To exercise any of these rights, please contact us at info@blacktiedigital.com.

8. Security Practices

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure, access-controlled server environments
• Regular security assessments and vulnerability testing
• Employee training on data privacy and security
• Limited access to personal data on a need-to-know basis
• Two-factor authentication for internal systems

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately at info@blacktiedigital.com.

10. International Data Transfers

Black Tie Digital Marketing LLC is headquartered in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

For transfers from the EEA, UK, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or other legally recognized transfer mechanisms.

11. Communication Policies

We may send you the following types of communications:

• Transactional emails: Service confirmations, invoices, account updates (cannot be opted out of)
• Marketing emails: Newsletters, promotions, industry insights (can be opted out of at any time)
• Service updates: Changes to our services, policies, or terms

To unsubscribe from marketing communications, click the "unsubscribe" link in any marketing email or contact us at info@blacktiedigital.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: